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Impetus has expertise in
cutting edge technologies
including SOA, SAAS, Web
Services, Open-source
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Impetus designed a robust product architecture and provided quality assurance and testing support for this client.

Industry: Marketing Consulting Domain


Technology: .Net technology and architecture, C++, MS SQL Server, C# and Black box testing.


The Client: The client connects millions of targeted buyers with targeted sellers over a global network of distribution partners. They allow advertisers to gain complete visibility into the sales cycle and provide tools and intelligence to further increase performance and reduce waste.


The Challenge: The main challenge for this project was to provide very good documentation skills along with highly optimized architecture solutions for their requirements. QA of all the modules developed in Impetus was to be performed, the client also wanted load testing along with black box testing of the services.


The Solution: Impetus put together a team of software engineers to work in this project. They ensured consistent and uniform communication with the client through weekly telephone call and regular email updates. This also ensured smooth proceeding of work and all queries are solved well in time.

This project consists of various functional modules like ISAPI applications, Web services and a search engine. The ISAPI application is implemented in C++ and it is used to process the search request and auto bidding process. The requests are sent through Microsoft Message Queue (MSMQ). The main search engine is implemented in Microsoft SQL server. Web services are designed in C# and all the interfaces are implemented in ASP.Net. Impetus provided an optimal solution, made all deliveries on time with complete documentation and full QA support.


The Benefits: One of the main reasons for client to go for offshore development was faster development and well-documented design and requirements. Impetus used its expertise on these parameters and delivered well-designed and well-documented modules. The offshore model helped fix the issues overnight due to the time difference advantage; this significantly improved the pace of taking the modules to the actual production environment.


To learn more about Impetus solutions and services, contact us.