A U.S.-based Fortune 500 bank wanted to offload their Teradata-based Marketing Campaign Process (MCP) to Hadoop. Impetus designed a hybrid big data-based cloud solution for the end-to-end transformation of workloads from Teradata to a modern Hadoop-based data lake architecture.
Insider threat is one of the biggest cybersecurity risks to banks today. Not taking appropriate measures to control insider threats, poses as much of a risk as an external factor such as hacking, especially in a highly regulated industry like banking.
StreamAnalytix helped this large bank to identify and prevent insider information security threats through use of predictive analytics and machine learning, to automatically and effectively detect previously unknown threat scenarios and patterns, and raise appropriate alerts and actions to prevent predicted breaches.
Cable TV service providers across the world are facing immense competition for customer retention and new customer acquisition, not only from traditional players, but also from a new breed of digital players.
StreamAnalytix provided this US based cable TV and telecom provider a real-time 360-degree view of its customers, enabling micro segmentation and targeting, dynamic marketing campaigns, and contextualized customer service for enhanced customer experience across touch points.