Director Product Marketing

Location:
Los Gatos CA
Qualification:
Bachelor/ Masters in Business Administration
Experience:
8-15 years
Technology:
Big Data
Travel:
25%
Role/Skills:
  • Deep Techno-business understanding of the Big Data Warehouse Technologies, products, players, trends, customers, use-cases.
  • Specific focus and knowledge on the Data Warehouse Modernization, Work Load Migration and Open Source Technologies
  • Creative thinking to create ideas, designs, approaches to convey product messaging in the most effective and engaging way
  • Prior background in self-creating and working closely with team-mates, other internal stakeholders, and third parties to create presentations, graphics, collaterals, web content and other artifacts.
Responsibilities:

We are looking for a Strategic Product Marketing Leader for Industry Leading Big Data Products who will own product & competitive positioning, website content & design, sales enablement, market & competitive analysis, and more. They will work across the whole company: sales, product management, engineering, and the rest of the marketing team.

  • Own, Refine and Execute - Impetus Big Data Product Marketing strategy:
    • Create an Industry leading brand.
    • Generate qualified leads for product sales.
    • Generate a multi-channel approach including:
      Website, Social Media, Trade show, Webinars, Partners and Digital Marketing Programs.
  • Define and articulate overall product marketing strategy.
  • Define Product positioning and messaging.
  • Represent Impetus Big Data Products to internal and external stakeholders.
  • Build brand awareness & establish thought leadership in the market place including end-users, partners, media, and analysts.
  • Enable sales with effective tools to accelerate the sales cycle.
  • Lead and/or collaborate with rest of marketing and product team.
  • Work closely with sales, marketing, and technology executives
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