Digital Media includes all forms of computer-enhanced communication, such as digital video, Web sites, emails, CD-ROMs, DVDs, streaming audio and video, interactive multimedia presentations, and computer animation. Impetus offers development and engineering services in this field, with the objective of providing our clients with cost effective and innovative ways of communicating.

The entire Media and Entertainment industry is going through a major revolution. There is significant innovation in the entire media value chain right from the Content Creators and Aggregators to the delivery and media consumption mechanism. Today, entertainment companies are creating new avenues to monetize their content by building alternative branded content like ring tones, wall papers etc. The emergence of broadband and 3G have not only opened new channels for content delivery but have also created new challenges for Rights Management. Imeptus has been at the forefront of this innovation, supporting customers to build solutions across all forms of media:

-	Broadband Solutions
-	Set-top box Solutions for Cable/Satellite operators
-	Mobile Solutions Carries
We have built products across the media value chain. Some of them include products for
-	Digital Rights Management
-	Content Storage & Delivery
-	Interactive Game platforms
-	Streaming
-	IPTV
-	Interactive TV
-	Middleware Solutions
-	Location Based Services
-	Audience Measurement
Advertising has never been more integrated with media solutions as it is today. Traditional methods and modes of advertising are being replaced by targeted, performance-oriented and contextual advertising. Publishers and Advertisers are getting more sophisticated tools to do Campaign Management and Ad-space Auctioning. Another trend is the rapid adoption of advertisement-supported content. Some of the advertising related engagements Impetus has supported include
-	Performance Advertising (pay-per-call, pay-per-click)
-	Affiliate Marketing
-	Search Engine Marketing
-	Internet Advertising Platforms & Integrations
-	Campaign Management
-	Lead Generation & Management
-	Ad-distribution Platforms