Impetus Technologies believes in working with its clients as partners in order to understand their business needs to deliver better services.

Impetus is a Product Engineering Service Company that creates cutting- edge software products. It also provides testing, quality assurance, and support services to software and technology enabled companies. The company was founded in 1991 as a software products start-up. Impetus technologies, is headquartered in Silicon Valley, with a wholly owned subsidiary named Impetus InfoTech in India. We have sales offices in USA and offshore development centers in three Indian cities.

Setting Up the Foundation:
Praveen Kankariya founded Impetus InfoTech (India) Pvt. Ltd. in India in 1991 as a product development company. After successfully establishing Impetus in India, Praveen moved to USA to start a US front end in 1996. He has been the driving force behind the company’s focus on product design and development, providing vision and direction to the company through its evolution and growth to close to a thousand employees today.

Impetus has been a media-shy company. We wanted to first get out our act right, take time and hone processes and practices, and build credibility through our work”, says Praveen Kankaria, CEO.

In 2003, Impetus embarked upon its first major expansion in India. The company set up its second facility in the National Capital Region, and with this expansion it gained a lot of media and public attention. Kankariya says, “Since then, we have been growing at over 50 percent every year. We have also strengthened our position as a premium outsourced product development services provider. We have ventured into new and emerging domains, set up a dedicated R&D facility for new technology areas. Furthermore, we have grown our existing facilities and also set foot in a third location, in Hyderabad, and exponentially increased our client base in the USA.”

Line of Work:
The Company is working with clients in the diverse domains of mobile & wireless, digital media, performance marketing, internet advertising, network security, telecom, etc.

Impetus offers services for all kinds of software product design and development requirements. “Our clients rely on us to build, maintain, and support leading-edge enterprise-class software products for them. We focus on new and emerging technologies including Ruby on Rails, J2EE, .NET 3.0, Open Laszlo, Flex, Rest, Brew, J2ME, Symbian, FlashLite, VOIP, and IPTV,” adds Kankaria. The Company’s innovative approach coupled with its core engineering strength, aims at exceeding the expectations of its customers. We achieve this through the innovative use of technology and adding significant value to its clients’ product design and development initiatives.

Milestones:

Impetus Founded 1991 First big Sale- New server to Rajasthan Patrika 1992 Set up Head Quarter in USA 1996 Partnered with Colleagues in USA to Start Servigistics 1998 First Office Expansion 2000 Reached 100 employee Milestone Dec. 2001 Expansion into Delhi Sep. 2003 Second Big facility in Indore 2004 Set up sister companies in India 2004 Shifting to bigger facilities in Noida Feb 2005 Set up office in Hyderabad Oct. 2005 First 100-person client team An Enterprise level telecom client in November 2005 Expansion in Executive Management July 2006 First CSR activity; Tie up with Parivartan Sanstha Sep 2006 Crossed the 800 employee mark Oct 2006 Reached a major milestone in turnover Jan 2007 Tie up with IIM Indore Feb 2007 Received the State’s “Best Exporter Award” June 2007

Significant Projects:
- Implemented a load testing automation solution for one of the leading providers of Linux-
  based e-mail and calendaring software. Impetus set-up an offshore team in its Indore
  development centers to work on the client’s application suite.

- Impetus conducts functional, regression, and performance testing on the product. The client features in the Red Herring list of top 100 technology companies. As part of the project, Impetus is conducting load testing using its internally developed tool. This includes
identifying performance critical test cases and executing them to create performance baseline results. Impetus is also working on functional testing and regression testing .Automation testing is also being conducted, which involves design and development of an automation framework using Silk Test and HTTP unit test tools.

- We are working with one of the first Mobile Loyalty and Community Services (MLCS) that provides mobile carriers, game publishers, music, and video publishers. Furthermore, Impetus is working with content based entertainment companies offering solutions for maintaining customer loyalty, reducing churn, and creating new revenue streams. It offers an event-driven integration and services platform for storing points, currencies, tokens, coupons, etc. Carriers and mobile content providers can use MLCS to create all kinds of account-based loyalty and community programs. The platform makes it easy to integrate with mobile applications, such as games to issue, redeem, or trade these points as directed.

- Impetus handles the critical task of creating the MLCS Server providing the user registration service, customer loyalty service, and gaming service. It is also involved in creating the J2ME, BREW, JavaScript, and Active X connectors.

- For a client that provides software for performance based online advertising network, Impetus is redoing their product on a new technology platform. They provide advertisers with the targeted volume needed to generate high-impact direct marketing response and fast Return Of Investments. They have a product that is used for co-registration, which is currently written in PHP/MySQL. Impetus has the responsibility of rewriting it in J2EE.

- Impetus has partnered with a pioneer in the field of Blog Rating Engines that uses a Web 2.0 application. The client provides an online “user-created reference resource” space as a single site that offers a global knowledge exchange .They  combine user contributed content with a peer-review ranking system and hence, making it easy for Web site users to gain the required insights swiftly from the given content. Impetus is responsible for providing development, database optimization, and quality assurance services to this client. The company is using new and emerging technologies like Ruby on Rails, Mongrel, PostgreSQL, and FAST search for this assignment.

- Impetus is working with a company, which provides breakthrough technology that drives the next generation electronic payments, transaction processing and over-the-air (OTA) management systems, and readers. Through this technology, customers can make contact-fewer payments through radio frequency (RF) enabled credit cards, debit cards key fobs, access cards and infrared cell phones at the existing point-of-scale (POS) system. Many technologies like J2EE (JDK1.5, J2ME), SOAP (XML) , RMI using JBoss/Weblogic Application Server and MySql/Oracle 10g Database Server will be utilized for this project.

We have three offshore development centers that includes three facilities in Indore , two in Noida, and one in Hyderabad that takes up to almost 1,50,000 sq feet of work area.

From start –ups to enterprises:
Impetus’ clients include software product companies ranging from enterprise level organizations to new age startups. The company views itself as Business Partner of its clients and creates software, which gives them a competitive edge. It approaches every engagement with a long term prospective and, as a result, has enduring and successful relationships with the client.

According to Kankariya, Impetus has developed many high-end products in a variety of domains for their clients. For example:

- Architecture and implementation of a supply chain parts planning product.
- Development and maintenance of connectors in a variety of languages such as Dot Net,
  Java, and C.
- Combinations of event-driven mobile integration platform and digital asset management
   solution for storing points, currencies, tokens, coupons, etc.
- A state-of–the art File library and tracker has been implemented with hash winnowing
  document comparison algorithm.
- Developed a token free and regular expression based data extraction engine with an   
  average data processing speed of 60 GB/hour.

Among other significant projects, Impetus has worked on designing and creating an enterprise Web reporting tool that is built using next generation Web-based technologies. This reporting suite is called Intellicus. It makes report designing, development and distribution as a simpler, faster, and easier task. Intellicus dashboards ad hoc and standard reporting tools can be embedded seamlessly into enterprise applications by Independent software Vendors. Intellicus provides on demand reporting solutions to various industry leaders in healthcare, finance, banking, insurance, ERP, supply chain, CRM, security, and interactive–gaining.

The company has also developed an automated load-testing tool that helps predict system behavior and performance. It exercises an entire enterprise infrastructure by emulating thousands of users to identify and isolate problems. This tool tests system behavior under real-time conditions and converts this data into simple-to-understand, yet informative and sophisticated graphs and reports. Armed with this information, business, which develops Web applications, can more quickly and efficiently resolve problems, thereby ensuring a positive end-user experience.

Recruitment and work atmosphere:
According to Kankariya, Impetus recruit top of the line IT professionals. The software engineers usually hold BE, BTech, MCA, or equivalent degrees.” We hire candidates with prior and relevant experience and also recruitment drives in various Tier I and Tier II cities in India to choose the best among software professionals. We also recruit directly from prestigious educational campuses. Employees in our non-engineering functions typically hold an MBA degree and are experts in their chosen fields.

”Impetus offers a warm and friendly work environment to its employees.” We recognize individual contributions – both at the engineering and operational levels. Our transparent process and systems make sure that the credit is given where it is due. We also have a practice of rewarding super achievers, either through out of turn promotions, or monetary incentives, star recognitions, on the spot rewards, ESOPs, or even annual Outstanding Employee Award.”
        
Career growth at Impetus is fairly well defined, keeping in mind that engineers need to see a change and growth at a pace that they are comfortable with, given the dynamic pace of change and growth in the IT industry.
 
The hierarchy is relatively flat starting from Trainee Software Engineer to Software Engineer to Senior Software Engineer to Lead Software Engineer to Manager Software Engineering to Director Engineering to VP Engineering. The company has more than 900 employees.