White Paper

Using Big Data Technologies to Enable Social Media Analytics

File Type: .PDF   |    Size: 1618KB


Using Big Data Technologies to Enable Social Media Analytics

Why are social media analytics important?

How can 3-D data sources—internal, external and social—be utilized to build a data warehouse based on big data technologies?

This white paper answers these questions and explores the need to build big data-based social analytics platforms for better business insight.

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