Director Product Marketing
- Deep Techno-business understanding of the Big Data Warehouse Technologies, products, players, trends, customers, use-cases.
- Specific focus and knowledge on the Data Warehouse Modernization, Work Load Migration and Open Source Technologies
- Creative thinking to create ideas, designs, approaches to convey product messaging in the most effective and engaging way
- Prior background in self-creating and working closely with team-mates, other internal stakeholders, and third parties to create presentations, graphics, collaterals, web content and other artifacts.
We are looking for a Strategic Product Marketing Leader for Industry Leading Big Data Products who will own product & competitive positioning, website content & design, sales enablement, market & competitive analysis, and more. They will work across the whole company: sales, product management, engineering, and the rest of the marketing team.
- Own, Refine and Execute - Impetus Big Data Product Marketing strategy:
- Create an Industry leading brand.
- Generate qualified leads for product sales.
- Generate a multi-channel approach including:
Website, Social Media, Trade show, Webinars, Partners and Digital Marketing Programs.
- Define and articulate overall product marketing strategy.
- Define Product positioning and messaging.
- Represent Impetus Big Data Products to internal and external stakeholders.
- Build brand awareness & establish thought leadership in the market place including end-users, partners, media, and analysts.
- Enable sales with effective tools to accelerate the sales cycle.
- Lead and/or collaborate with rest of marketing and product team.
- Work closely with sales, marketing, and technology executives