Case Study

A Leading Hispanic TV/Radio Network Improves Targeted Advertising

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A Leading Hispanic TV/Radio Network Improves Targeted Advertising

Impetus provided a scalable solution that can combine TV/radio viewership data with retail market transaction data to make advertising more targeted towards specific demographic groups.

Highlights of the Solution:

  • Randomized algorithms to map data values from an old domain to a new domain
  • Conditional probability estimates to combine purchase and viewership data.
  • Recursive constraint programming algorithm to impute missing values.

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