A Leading Hispanic TV/Radio Network Improves Targeted Advertising
File Type: .PDF | Size: 570KB
Impetus provided a scalable solution that can combine TV/radio viewership data with retail market transaction data to make advertising more targeted towards specific demographic groups.
Highlights of the Solution:
- Randomized algorithms to map data values from an old domain to a new domain
- Conditional probability estimates to combine purchase and viewership data.
- Recursive constraint programming algorithm to impute missing values.
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