Audience Segmentation for Targeted Advertisement Platform for a Leading Telecommunication Company
File Type: .PDF | Size: 866KB
Impetus provided an algorithm to segment audience based on their browsing behavior and history.
Highlights of the Solution:
- Accessing and processing data from multiple databases in multiple formats.
- Crawler customization for efficient and fast crawling (open source contribution as a patch).
- Language identification and multilingual classification of web pages.
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