Case Study

Audience Segmentation for Targeted Advertisement Platform for a Leading Telecommunication Company

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Audience Segmentation for Targeted Advertisement Platform for a Leading Telecommunication Company

Impetus provided an algorithm to segment audience based on their browsing behavior and history.

Highlights of the Solution:

  • Accessing and processing data from multiple databases in multiple formats.
  • Crawler customization for efficient and fast crawling (open source contribution as a patch).
  • Language identification and multilingual classification of web pages.

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