Vice President - Marketing
Larry joined Impetus Technologies in 2004 after four years as an Impetus customer. Having a keen appreciation for the customer’s viewpoint, he spent his early years with Impetus as Area Vice President for the Eastern U.S. In that role, he was responsible for assisting Impetus prospects and customers in eastern North America and Western Europe regarding emerging technology strategies and product development programs. During that time, he built some of our largest and most enduring customer relationships.
As Vice President of Marketing, Larry is responsible for messaging strategy and execution, marketing communications (including the Impetus website and all product collateral), public relations, all events (i.e. trade shows and webinars), inside sales and lead generation.
Larry brings over 30 years of management experience working with software product companies in Business Development, Marketing, Product Management and Systems Engineering. His experience ranges from 20 years with global Fortune 50 companies like IBM—including 7 years in key management positions—to leadership positions with mid-sized software product companies, and start-ups. He has a degree in Marketing from the University of St. Thomas.
Larry, his wife and their 2 sons live in Atlanta, Georgia. In his spare time, he is an avid follower of Major League Baseball (Atlanta Braves) and college football. He enjoys reading books on marketing, leadership and spirituality. He stays active with yoga, swimming, hiking and, when time affords, playing a little golf. He is the author of a short story that was published in the New York Times best seller, “Chicken Soup for the Golfer’s Soul.” In 2008, this story was selected as one of Chicken Soup’s top 100 best sports stories of all time and republished in “Tales of Golf and Sports.”