Press Releases

Impetus Technologies to Participate in Webinar on Fast Data Analytics

Aug 10, 2016

Webinar to Feature Real-World Case Study Describing How Fannie Mae Partnered With Impetus Technologies and Hortonworks to Capitalize on the Promise of Big Data

LOS GATOS, Calif., Aug. 10, 2016 -- Impetus Technologies, a big data software products and services company, today announced it will participate in a Hortonworks-hosted webinar along with Fannie Mae titled "The Business Impact of Fast Data Analytics" on Thursday, August 18 at 10 a.m. PT.

The webinar will focus on how the promise of big data is greater than ever before due to an explosion in the number and variety of data sources. This has caused a shift from traditional structured and batch or periodic data warehouse environments to today's more complex combination of structured with semi-structured and unstructured data, along with the requirement to apply analytics in real time. To determine how best to deliver on the full promise of this opportunity, enterprises today have to sort through an often confusing array of commercial and open source solutions.

It will be presented by the following spokespeople:

  • Prabhakar Bhogaraju – Vice President, Enterprise Data Management, Fannie Mae
  • Ajay Singh – Senior Director, Technical Alliances & Enablement, Hortonworks
  • Anand Venugopal – Head of Product for StreamAnalytix, Impetus Technologies

The webinar will feature a real-world exercise describing how Fannie Mae worked with Hortonworks and Impetus Technologies to develop a streamlined solution to:

  • Reduce the cost and complexity of their data infrastructure by leveraging more efficient and effective big data and fast data ingestion platforms;
  • Deliver new analytics capabilities; and
  • Apply data quality checks and data enrichment at the point of ingest through the use of real-time analytics.

"Enterprises are currently overwhelmed by the vast amount of big data solutions on the market and often don't know where to turn or how to start obtaining the value they need from real-time analytics," said Venugopal. "By working side-by-side with Hortonworks, we were able to successfully implement a solution for Fannie Mae that delivers on the benefits analytics can provide, and we look forward to showcasing for webinar attendees how it is possible to meet their big data goals."

For more information and to register for the webinar, please visit

About Impetus Technologies

Impetus Technologies is focused on creating big business impact through big data solutions for Fortune 1000 enterprises. The company offers a unique mix of software products, consulting services, data science capabilities and technology expertise. It offers full life-cycle services for big data technology implementations, including technology strategy, solution architecture, proof of concept, production implementation and on-going support to its clients. To learn more, visit: or write to:, and follow us on Twitter and LinkedIn.