Resources - Impetus


Fireside Chat

Generative AI, driven by the rapid adoption of large language models (LLMs), has become a global phenomenon.

Pivot your strategy from a simple cloud-first approach to become cloud-smart

Join experts from Impetus and TDWI to unravel the essential AI/ML capabilities organizations require to leverage generative AI

Discover how cloud cost engineering can help you optimize your cloud spending in line with your business...

Driving intelligent insights for better decision-making and business outcomes

Join TDWI and Impetus experts to learn how BFSI enterprises can accelerate ROI from cloud data platforms...

Learn how organizations can overcome common data and cloud challenges and take advantage of a...

Case studies

Streamlined operations, fortified security, and ensured seamless travel experiences through automated document verification.

Established a modern data platform on AWS with integrated analytics, built-in governance, and intelligent...


Explore different strategies for moving legacy workloads to the cloud. Discover automation best practices...

Create a single source of truth on AWS and enable multiple use cases – all in a few weeks

Create a single source of truth on AWS and enable multiple use cases – all in a few weeks

Discover the critical levers of cloud transformation to realize greater speed, scalability, agility, and cost...


Enterprise deployment of intelligent applications increasingly rests on a three-legged stool of data, AI/ML models, and program code builds. DevOps is an increasingly popular enterprise practice focused on continuous integration, testing, and deployment of application releases.

Learn proven solutions to reduce cloud spend and maximize ROI

Build a secure, governed data lake in weeks instead of months

Learn how to accelerate the delivery of containerized applications and shorten your release cycle using...

Complex and fragmented data systems make it challenging to define a 'single source of truth' for data...

Creating new data lakes or migrating existing ones on the cloud has been a de-facto trend. With reduced...

While enterprises are increasingly adopting a cloud strategy, a successful cloud journey requires...

Cloud adoption is inevitable to implement digital transformation and drive customer expectations.

Protect the confidentiality, integrity, and availability of your customers’ data and applications

Blog posts

Enterprises today grapple with a goldmine of unstructured data—images, documents, videos, and audio—that holds untapped potential. Extracting actionable insights from this data has been a longstanding challenge, but the tide is turning with Generative AI (GenAI).

A Lakehouse is a new-age, open architecture that combines the best components of data lakes and data warehouses, enabling enterprises to power a wide range of analytics use cases – from business intelligence (BI) to artificial intelligence (AI).

Generative Adversarial Networks (GANs) are a powerful machine learning technique for generating synthetic data that is indistinguishable from real data. GANs have been used to generate synthetic images, text, audio, and video and have applications in a wide range of fields, including healthcare, finance, and security.

Data platform modernization is imperative for innovation and digital transformation across industries in today's data-driven world. However, as data volume, velocity, and complexity increase, traditional data warehousing solutions often fail to store, manage, and process data from multiple sources at scale to meet the demands of advanced analytics.

Many enterprises want to migrate from Confluent to Amazon MSK to scale storage capacity, save operational expenses, and enhance network security. Impetus Technologies, one of the ten launch partners for Amazon Managed Streaming for Apache Kafka (MSK) Delivery specialization, helped a global market leader in B2B digital sales migrate from Confluent to MSK.

Apache Kafka is a real-time event streaming platform that helps enterprises gain reliable insights for quick decision-making and improved customer experience. While it meets the enterprise streaming requirements, maintenance and management of Kafka is an overhead. To reduce these overheads, Amazon MSK (Managed service for Kafka) and Confluent Cloud are widely used by enterprises for event streaming with Apache Kafka.

The rapid scale of cloud adoption and digital transformation has spearheaded a massive change in the present technology landscape. Self-service tools, cloud-native applications, and data-driven technologies are redefining the traditional data stack. Within this landscape, the data mesh is fast emerging as a revolutionary paradigm for new-age analytics architecture.


Watch this insightful session where experts from ADP and Impetus discussed how a modern data platform on Databricks helped ADP achieve faster analytical outcomes and improve operational efficiency.

Watch the Data Science Salon SF (DSS SF) panelists discuss how AI/ML can help enterprises transform the digital potential of their businesses.

We are proud to partner with United Airlines in their journey of transformation along with AWS. Sarang Bapat, Director of Data Engineering for United Airlines, the second-largest airline in the world, shares the experience of building a next-gen data analytics platform, helping them enhance customer experience while making analytics platforms more resilient and real-time in nature.

Solve the multi-cloud cost management puzzle with Impetus’ easy-to-implement, no-code Cloud Cost Optimizer

Solution briefs

Solution brief
Fast-track alignment of your business and tech strategy with frameworks proven to deliver the results you need

Solution brief
Boost business performance, create breakthrough innovation, and unlock new sources of growth

Learn how Impetus Data Platform Accelerator can help you set up a unified data platform on AWS with a click.

Solution brief
Learn how Impetus’ multi-cloud cost explorer, a ready-to-use cost monitoring solution, can help you track cloud spend across multiple clouds in a single dashboard, reducing multi-cloud wastage and improving ROI.

With digital transformation, enterprises are looking for flexible and scalable delivery models that deliver value in real-time without compromising product performance, quality, or data security. However, manually validating workload functionalities is a complex, error-prone process.

Learn how you can take advantage of our customized cloud services, innovative automation levers, advanced monitoring tools, and security best practices to seamlessly manage mission-critical use cases across on-premise and cloud environments.


Impetus is an Advocate Partner at Databricks’ Data + AI Summit 2024, the world’s largest data and AI conference.

We’re geared up for the upcoming Snowflake Data Cloud Summit 2024, one of the biggest global events for the data, analytics, and AI community.

Impetus is a Green Circle Partner at Snowflake Data Cloud Summit 2024, one of the biggest global events unveiling the limitless possibilities of AI, apps, and data collaboration.

Impetus is a proud Silver Sponsor at the AWS Summit London.

Impetus is proud to be a Gold Sponsor of Databricks’ Data Intelligence Day, Boston edition.

Impetus is proud to be a Gold Sponsor of Databricks’ Data Intelligence Day, Atlanta edition.

Impetus is proud to be a Gold Sponsor of Databricks’ Data Intelligence Day, Dusseldorf edition.

Impetus is proud to be a Gold Sponsor of Databricks’ Data Intelligence Day, London edition.

Impetus is proud to be a Gold Sponsor of Databricks’ Data Intelligence Day, Berlin edition.

Learn more about our work and how we can support your business