Case Study

Leading Cable TV and Telecom Provider Enhances Customer Experience with A Customer 360 View, Using StreamAnalytix

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Cable TV service providers across the world are facing immense competition for customer retention and new customer acquisition, not only from traditional players, but also from a new breed of digital players.

StreamAnalytix provided this US based cable TV and telecom provider a real-time 360-degree view of its customers, enabling micro segmentation and targeting, dynamic marketing campaigns, and contextualized customer service for enhanced customer experience across touch points.