Case Study

Leading Cable TV and Telecom Provider Enhances Customer Experience with A Customer 360 View, Using StreamAnalytix

Cable TV service providers across the world are facing immense competition for customer retention and new customer acquisition, not only from traditional players, but also from a new breed of digital players.

StreamAnalytix provided this US based cable TV and telecom provider a real-time 360-degree view of its customers, enabling micro segmentation and targeting, dynamic marketing campaigns, and contextualized customer service for enhanced customer experience across touch points.

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