Sit in on almost any enterprise AI discussion today and within minutes someone says “context.” Rightly so. I have long argued that many agentic AI investments fail to deliver because of missing context: the gap between what models can do in general and what they can do for a specific enterprise. Context remains foundational to scaling AI with trust.
But understanding a situation and being trusted to decide on it are different things. We increasingly use one word to describe both.
Customer data, documents, policies, memory, permissions, past decisions and user identity may all enter an AI system as context. Technically, they can all occupy a context window. Architecturally, however, they serve very different purposes.
As agents move from pilots into production, and from answering questions to taking actions, that distinction becomes critical. Context should not become a bag of tokens.
TypeSafe AI’s recent launch of Jev makes the point interestingly. Jev does not generate text. Given unstructured state and a bounded set of choices, it returns a structured, probabilistic decision. Whether Jev succeeds is for the market to determine. The more important question it raises is this: if AI is going to make decisions inside the enterprise, what exactly does it need to know?
“The right context” is no longer a precise enough answer.




