Next-best-action marketing analytics - Impetus

Next-best-action marketing analytics

On-demand Webinar

Learn how a Fortune 100 enterprise used automation for upselling and customer retention

Key takeaways:

  • How to scale your marketing efforts using analytics and automation
  • Creating business rules that trigger upsell and customer retention opportunities
  • ML-based recommendations for real-time execution

With millions of customer interactions taking place each month, marketing teams often struggle to achieve customer intimacy. For effective upselling and customer retention, they need an automated approach to analyze and recommend next-best-actions from customer interactions.

Impetus helped the marketing team of a Fortune 100 enterprise generate business rules that trigger customer engagement activities based on interaction patterns. Leveraging StreamAnalytix, we ingested data from multiple sources, transformed and filtered it, and applied business rules to generate customer retention and upsell actions.

Join our upcoming webinar to learn how this approach can help transform your marketing efforts. Our experts will also highlight marketing analytics best practices and demonstrate how to set up and execute an interaction-based marketing solution.


Chris Ellis

Director, Impetus Technologies

Vaibhav Nirkhe

Project Manager, Impetus StreamAnalytix

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