Hack, Build, Win Big: Join the GenAI Hackathon by Impetus and AWS

Generative AI (GenAI) is no longer just a buzzword—it’s a transformative force reshaping industries. From personalized customer experiences to intelligent automation and beyond, GenAI is revolutionizing how we think about innovation, creativity, and problem-solving. And we believe it’s just getting started.

At Impetus, we’ve always championed the power of emerging technologies to drive real-world impact. Now, as GenAI rapidly matures, we see a unique opportunity to channel this momentum into action. That’s why we’ve partnered with AWS to launch the GenAI Hackathon—a global initiative designed to empower developers, data scientists, AI enthusiasts, and innovators to push the boundaries of what’s possible with GenAI.

Cracking the GenAI Code: Why This Matters Now

The GenAI landscape is evolving at breakneck speed. Breakthroughs in large language models (LLMs), generative search, and AI copilots are unlocking transformative use cases across sectors—from accelerating financial forecasting and healthcare diagnostics to reinventing customer service and personalized retail experiences.

Yet, for most enterprises, the road from experimentation to impact remains complex.

Many organizations are hitting roadblocks in their GenAI adoption journey due to unclear ROI, fragmented infrastructure, and a shortage of GenAI talent. Leaders are eager to embrace innovation but often struggle with key questions:

How do we scale GenAI responsibly?
How do we integrate it with legacy systems and existing workflows?
How do we translate experimentation into enterprise-grade solutions?

This is exactly why we’re launching the GenAI Hackathon.

It’s more than a competition—it’s a catalyst to bridge the gap between GenAI’s potential and real-world enterprise adoption. By bringing together developers, data scientists, and AI innovators, we’re creating a platform to prototype impactful solutions that can inspire scalable implementations across industries. And with backing from AWS, participants gain access to the right tools, mentorship, and global visibility to make a meaningful difference.

Introducing the GenAI Hackathon by Impetus and AWS

The GenAI Hackathon is your launchpad to create meaningful AI solutions for real-world challenges. Whether you’re developing intelligent assistants, automating enterprise workflows, or building the next breakthrough in customer engagement, this is your moment to shine.

What’s in it for you?

Solve real-world problems using GenAI
Showcase your skills on a global platform
Get mentored by AWS and Impetus GenAI experts
Win cash prizes of $13,000
Gain recognition across Impetus and AWS digital channels

Challenges you can solve

Tackle real-world GenAI challenges across industries—from enhancing customer interactions and generating synthetic data to optimizing supply chains and ensuring responsible AI governance.

Use Case	Description
AI-driven live call insights	Build a GenAI solution to deliver real-time suggestions during live customer calls by converting speech to text and providing actionable insights from pre-trained data.
Image generator: Synthesize and generate images	Use AI models (such as diffusion models) to convert text or abstract inputs into high-quality, contextually accurate images.
Supply chain optimization using TimeLLM	Design a TimeLLM-powered tool that predicts demand and optimizes inventory based on historical sales and market trends.
Smart synthetic data generator	Build a domain-agnostic solution that intelligently generates synthetic datasets to enhance model training across healthcare, finance, retail, and more.
Multi-agent governance system	Create an AI-powered governance framework to ensure compliance, data privacy, and ethical AI usage through dynamic policy enforcement and comprehensive auditing.

Meet the judges

Your work will be evaluated by an esteemed panel of GenAI and cloud technology leaders from Impetus and AWS, ensuring technical rigor, industry relevance, and innovation.

From AWS:

Josh Demuth – Senior Solutions Architect
Gitika Vijh – Senior Partner Solutions Architect – Data & AI
Sujit Singh – Partner Solution Architect
Dmitrii Timoshenko – Applied Scientist – Data Science and Engineering

From Marsh & McLennan:

Anand Sourabh – VP, Application Development

From Impetus:

Ravishankar Rao Vallabhajosyula – Senior Director – Data Science
Raghvendra Singh Dikhit – Senior Solutions Architect
Vivek Gupta – Data Scientist

This panel brings a wealth of experience in GenAI architecture, AI/ML applications, cloud strategy, and enterprise transformation—giving your solutions the visibility and credibility they deserve.

Powered by a Strategic Partnership with AWS

The GenAI Hackathon is not just a standalone event—it’s the product of a powerful collaboration between two innovation leaders: Impetus and AWS.

AWS brings to the table a robust, innovation-driven GenAI tech stack with services like Amazon Bedrock, SageMaker, and Lambda—offering the scalability, flexibility, and reliability needed to bring AI solutions from prototype to production. On the other hand, Impetus adds deep enterprise expertise, accelerators, and proven frameworks that help organizations unlock real value from GenAI investments—safely and efficiently.

Together, this partnership is designed to do more than just enable innovation; it’s built to accelerate the enterprise GenAI journey. Whether it’s moving from pilot to production, ensuring scalable architecture, or delivering tangible ROI, the Impetus-AWS alliance empowers participants to create solutions that are both visionary and viable.

As an AWS Migration Acceleration Program (MAP)-approved partner and a provider of Foundational Technical Review (FTR)-approved accelerators, Impetus ensures that the GenAI solutions you build during this hackathon are enterprise-ready, secure, and production-worthy.

Participants will get the opportunity to build on a trusted cloud foundation and leverage the most advanced tools in the GenAI space. This hackathon isn’t just about ideas—it’s about bringing them to life with the backing of world-class technology and enterprise-grade innovation.

Driving Innovation with Impetus GenAI Innovation Lab

The GenAI Hackathon is just one example of how Impetus is driving the next wave of enterprise innovation. Behind this initiative is the power of the Impetus GenAI Innovation Labs—an ecosystem designed to reimagine how enterprises build, deploy, and scale AI solutions with real-world impact.

Through our Labs, we continuously explore cutting-edge GenAI applications across industries, experiment with emerging models and architectures, and develop accelerators that drive faster time-to-value.

Strategy Lab (2 days)	Design Lab (1-3 weeks)	Build Lab (3-5 weeks)
Align all stakeholders on the use case and solution approach	Develop a comprehensive GenAI solution design plan	Deliver a functional GenAI prototype with scalable architecture

Impetus GenAI Innovation Labs is the industry’s first strategy, design, and build collaborative service offering that can help your organization deliver a real-world production-ready enterprise GenAI solution prototype in less than six weeks.

Whether it’s implementing intelligent GenAI services, generating high-quality synthetic data for model training, delivering real-time conversational insights, or establishing responsible AI governance frameworks, our GenAI Innovation Labs help enterprises rapidly strategize, design, and prototype scalable, secure, and production-ready GenAI solutions—grounded in business value and built on trusted architecture.

Ready to Hack, Build, and Win Big?

The GenAI Hackathon launches soon—and we’re calling all global innovators to join us.

[Register now] to secure your spot.

This is more than a competition. It’s a movement to unlock the full potential of Generative AI, together.

Let’s build the future, one innovation at a time.

Authors

Dr. Ravishankar Rao Vallabhajosyula
Senior Director – Data Science
Impetus

Learn more about how our work can support your enterprise

Explore more resources

Review our services

Get in touch