Across industries, understanding customer needs is the key to effective marketing.
In this session, we will share our experience of enabling data-driven decision-making for marketers through an ML-based solution that can:
- Help cross-sell and upsell campaigns to targeted customers
- Power customer sentiment analysis based on social media
- Provide recommendations based on end-user interests
Learn how Impetus StreamAnalytix helps leading enterprises tap the power of data and analytics to drive effective behavior-based marketing campaigns.
Speaker:
Saurabh Dutta
Sr Solutions Architect – StreamAnalytix
