Powering the Intelligent Enterprise with GenAI

What’s inside?

From strategy to execution—this insightful report is your playbook for enterprise-scale GenAI.

Key takeaways:

Why over 90% of enterprises are doubling down on GenAI—and what’s working across a diverse set industries including financial services, manufacturing, retail and travel
Top 5 barriers to GenAI adoption, from infrastructure gaps to data quality and explainability concerns
Why scaling GenAI isn’t just tech—it’s people, too: Training, upskilling, and change management are make-or-break factors
Best practices for prioritizing use cases, aligning business and IT, and driving sustainable AI-driven business outcomes
Discover how successful leaders co-create strategies across tech, business, and governance teams.

Submit the form to access this new Forrester GenAI report, commissioned by Impetus Technologies

Beyond the hype: Insights that are shaping GenAI strategies

31% of decision-makers

cite inadequate data infrastructure for integrating GenAI

Only 43% of employees

indicated that they are aware of how and when to question GenAI outputs

85% of marketing

decision-makers are currently using GenAI

4.5x more jobs

are projected to be enhanced by GenAI than replaced

Discover more

Unlock more insights by downloading the report

This Forrester report, commissioned by Impetus, reveals how leading enterprises are scaling GenAI successfully—by addressing the real-world challenges of use case selection, data readiness, infrastructure, and talent. If you’re looking to move beyond pilots and drive meaningful GenAI impact, this is a must-read.