Advances in cloud computing, DataOps, edge technologies, and 5G are set to revolutionize the traditional approach to analytics. In this article, P.C.Kiran, Vice President Engineering, Gathr, outlines the top three trends data and analytics professionals should watch for in 2022.
To learn more, read These 3 Trends Will Shape the Data and Analytics Landscape in 2022 | Transforming Data with Intelligence (tdwi.org)
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 1 day | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| _grecaptcha | 1 day | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| _GRECAPTCHA | 179 days | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| CONSENT | 2 years | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. |
| li_gc | 179 days | Stores the user's cookie consent state for the current domain. |
| pa_enabled | 1 day | Determines the device used to access the website. Th is allows the website to be formatted accordingly. |
| rc::a | 1 day | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| rc::b | 1 day | This cookie is used to distinguish between humans and bots. |
| rc::d-15# | 1 day | This cookie is used to distinguish between humans and bots. |
| test_cookie | 1 day | Used to check if the user's browser supports cookies. |
| visitorId | 1 year | Preserves users states across page requests. |
| Cookie | Duration | Description |
|---|---|---|
| lang | 1 day | Remembers the user's selected language version of a website. |
| Cookie | Duration | Description |
|---|---|---|
| _cc_cc | 1 day | Collects statistical data related to the user's website visits, such as the n umber of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location , in order to enable media and marketing agencies to structure and understand their target groups to enable customised on line advertising. |
| _gcl_au | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| ads/ga-audiences | 1 day | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's on line behaviour across websites. |
| bcookie | 1 year | Used by the social networking service, LinkedIn , for tracking the use of embedded services. |
| bscookie | 1 year | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| demdex | 179 days | Via a unique ID that is used for semantic content analysis, the user's n avigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. |
| dpm | 179 days | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. |
| IDE | 1 year | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| lang | 1 day | Set by LinkedIn when a webpage contains an embedded "Follow us" panel. |
| lidc | 1 day | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| lpv# | 1 day | Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. |
| pagead/1p-user-list/# | 1 day | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. |
| pixel.gif | 1 day | Collects in formation on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign -platform used by website owners for promoting events or products. |
| site/# | 1 day | Unclassified. |
| ssi | 1 year | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
| u | 1 year | Collects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorise the user's interest and demographic profiles in terms of resales for targeted marketing. |
| UserMatchHistory | 29 days | Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. |
| visitor_id# | 10 years | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP addresses. ABM usually facilitates B2B marketing purposes. |
| visitor_id#-hash | 10 years | Used to encrypt and contain visitor data. This is necessary for the security of the user data. |
| VISITOR_INFO1_LIVE | 179 days | Tries to estimate the users' band width on pages with integrated YouTube videos. |
| w/1.0/cm | 1 day | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
| YSC | 1 day | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| yt-remote-cast-available | 1 day | Stores the user's video player preferences using embedded YouTube video. |
| yt-remote-cast-installed | 1 day | Stores the user's video player preferences using embedded YouTube video. |
| yt-remote-connected-devices | 1 day | Stores the user's video player preferences using embedded YouTube video. |
| yt-remote-device-id | 1 day | Stores the user's video player preferences using embedded YouTube video. |
| yt-remote-fast-check-period | 1 day | Stores the user's video player preferences using embedded YouTube video. |
| yt-remote-session-name | 1 day | Stores the user's video player preferences using embedded YouTube video. |
| yt.innertube::nextId | 1 day | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| yt.innertube::requests | 1 day | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| yt.innertube::requests | 1 day | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| ytidb::LAST_RESULT_ENTRY_KEY | 1 day | Stores the user's video player preferences using embedded YouTube video. |
| Cookie | Duration | Description |
|---|---|---|
| __utm.gif | 1 day | Google Analytics Tracking Code that logs details about the visitor's browser and computer. |
| __utma | 2 years | Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. |
| __utmb | 1 day | Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. |
| __utmc | 1 day | Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the du ration of a website visit. |
| __utmt | 1 day | Used to throttle the speed of requests to the server. |
| __utmz | 6 months | Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. |
| _omappvp | 11 years | This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. |
| _omappvs | 1 day | This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. |
| ab | 1 year | This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation /edition of the site. |
| AnalyticsSyncHistory | 29 days | Used in connection with data-synchronization with third-party analysis service. |
| omVisits | 1 day | This cookie is used to identify the frequency of visits and how long the visitor is on the website. The cookie is also used to determine how many and which subpages the visitor visits on a website – this in formation can be used by the website to optimize the domain and its subpages. |
| omVisitsFirst | 1 day | This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice. |
| pa | 1 day | Registers the website's speed and performance. This function can be used in context with statistics and load-balan cing. |
| ziwsSession | 1 day | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
| ziwsSessionId | 1 day | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
